Set The Standard: This mindset isn't for everyone. It’s a choice. A decision to rise above the noise, to demand more from yourself. Every. Single. Day.

It’s built in the early mornings, the late nights. When nobody’s watching. When it’s easier to quit than to keep going.

It’s in the details. The discipline. The focus. Champions don’t just show up - they SET the pace, they SET the bar.

To be the best, you have to outwork everyone. Outthink them. Outlast them. 

You don't talk about it, you need to be about it.

It’s about leadership. Pushing those around you to rise higher. To chase greatness.

You don’t just meet the standard. You set it. Over and over again.

Don’t wait for tomorrow.

Start today. Set the bar. Set the tone.

• Machine wash cold.
• Do not bleach.
• Do not tumble dry.
• Do not iron.
• Hang dry / flat dry in shade.